Ise emailing lists include activeoutdoor-sportsenthusiasts with primary interests of buying sporting goods products and traveling locally, regionally and internationally to engage in their sport or sports of their choice. the majority of list names were gathered at events where paying attendees purchased products and researched and bought travel related packages after meeting face to face with ise exhibitors. annual hhi well above average; predominately male, married, homeowner; median age is 45; live in western US; purchases multiple truck, suv, and boat.