Our multi-channel consumer database is one of the largest in the direct marketing industry. the database is built from compiled, proprietary, self-reported and transactional data sources and combines postal, email, phone and mobile data, as well as 260+ selectors to improve targeting. this includes demographic, geographic, psychographic, lifestyle, interests, and behavioral data. our current cass mail ready score is 99.2%. the data meets all dma privacy, security compliances and is fully can-spaM compliant. Email consists of opt-in data that is compiled from propriety sources including publishers, retailers, catalogs, destination sites, consumer survey data companies, online communities and trade publications. Email goes through three levels of hygiene processing and screening to ensure all email addresses known to have problems are ommitted from the database. We update the email data on a monthly basis with additions, changes and deletions of records. The entire database is rebuilt quarterly and goes through extensive hygiene processing including NCOA, CASS, DPV, Deceased Scrub as well as Name and Address Standardization. We have and classified each consumer into one of forty unique consumer segments that are distinct from one another based on lifestyle, affluence and prior responsiveness to direct marketing channels. The aim of these segments is to guide the marketer into selecting a segment or segments of consumers that best resemble their desired target market.
AML