Marketing List Resources

Below you will find some marketing list resources and articles to help in your selection process. We add new content and information on a regular basis so be sure to visit often. If you have additional questions regarding direct marketing lists visit our help section or contact us directly for further assistance.

Making a Consumer Data Request: A Beginner’s Guide

As stated in the B2B data request article, a list contributes to 40% of marketing success. So, regardless of whether your target is business or consumer-focused, getting the most effective list for your marketing needs is essential in executing a successful marketing campaign. Again, remember to ...  Click for full article...

Making a B2B Data Request: A Beginner’s Guide

It is commonly accepted in direct marketing that a list contributes to 40% of marketing success. Therefore, it is very important to make sure you use the most effective list for your business. A knowledgeable list broker can help you get the most effective list for your business. However, he or s...  Click for full article...

Trends and Tips for 2012

With a New Year beginning, one resolution for your business should be to improve your marketing campaigns and optimize your opportunities by utilizing the most efficient and appropriate marketing channels. There are two significant trends that will continue to affect the marketing world in 2012: ...  Click for full article...

Email Marketing

Choosing which marketing channel(s) to use in your campaign may seem like a daunting task because marketing professionals have several channels available to them such as direct mail, telemarketing, email, and SMS. However, once you choose which channel(s) to use, you must also make sure you are opti...  Click for full article...

How to Pick the Right Number of Leads

Even large businesses have marketing budgets that limit the amount of money they can spend on attracting and retaining customers. The saying, "you've got to spend money to make money" can lead us into thinking that if sky's the limit, profits should grow exponentially. Not quite. There's still muc...  Click for full article...

How to Choose the Right Marketing Lists for Your Business

US marketing guru Philip Kotler once said that "marketing takes a day to learn. Unfortunately it takes a lifetime to master." Kotler may have been right, but he probably said that at a time when people had not yet grasped the impact of the information highway. The Internet has given rise to a new m...  Click for full article...

How to Set Budgets for Your Marketing Campaigns

Did you know that setting a budget is considered a marketing technique? Why? Because once the decision is made that X amount of dollars will be spent on the marketing campaign, that decision determines what goes into the marketing campaign - the principal components that will help achieve the compa...  Click for full article...